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Internet Technologies and Business (3rd edition)

In recent years the Internet, and more particularly that part of it commonly known as the World Wide Web, has impinged on the lives of many people and organisations. It is also currently having a huge impact on the way we do business; the subject of this book. Business makes use of Internet technologies in many ways, and this book aims to provide the student with an overview of how these technologies can be used to improve business processes and the ways in which business is done. The book has been written with a non-technical reader in mind. It is suggested that with a careful selection from relevant chapters it could be used in many different types of non-technical courses.

In its third edition the text has been updated and substantial new material has been added to allow for recent developments in this rapidly changing area.

Contents:
Section I    Technology
1.  Networks, the Internet and the World Wide Web
2.  Web Portals

3.  Mobile Computing and Personal Area Networks

 

Section II   e-Business Planning
4.  Planning for E-Business

5.  Interacting with Customers Online
6.  E-Business Marketing

7.  Collaborative E-Business


Section III  e-Business Processes
8.  Communication Technologies in Business

9.  Business Information

10. Intranets

Section IV   e-Business Implementation Issues
11. Security
12. Payment Systems
13. Legal Issues
14. Implementing the Web Site
 

Appendix

A.  Business Processes

B.  Historical Development of the Internet
 

Glossary, Bibliography, Index

ISBN: 978-1-875415-84-7 (paperback), 978-1-875415-85-4 (hardcover)
RRP (inc. GST): AUS $49.95 (paperback), AUS $85.00 (hardcover), plus postage/packaging of AUS $10.00 per order within Australia, or AUS $20.00 overseas.